Superstar of the Millenium, Mr. Amitabh Bachchan Launched the Brand Manifesto Film - ‘A Force for Good’ at Prime Time Viewing Hours on Kaun Banega Crorepati

Mr. Amitabh Bachchan unveiled the brand film in his iconic show on the 14th of August. This groundbreaking editorial integration, the first in the show’s 16-season history, established a new benchmark for impactful launches.
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Untold Stories of ABG : Brought to Life by Mr Amitabh Bachchan on KBC

Shri GD Birla’s Role in India’s First Nobel Prize in Physics

On the 10th of September, Mr. Amitabh Bachchan narrated the story of how Dr. C.V. Raman requested ₹22,000 from Shri G.D. Birla for special equipment, promising in return a Nobel Prize for India. Shri Birla’s generosity played a crucial role in the discovery of the Raman Effect, ultimately earning Dr. Raman the Nobel Prize in Physics and underscoring Shri G.D. Birla’s significant contribution to this historic achievement.
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The Aadyam Story​

Aadyam Handwoven, a nonprofit social enterprise, is dedicated to empowering India’s artisan weavers by creating a self-sustaining ecosystem. With 70% of weavers being women, we are committed to enhancing their quality of life and preserving their craft. Watch now to learn how we are making a lasting impact on these communities.​
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ABG's contribution to Water Harvesting

A drop has the power to pave the way for a sustainable future. Making this essential source accessible, we are cherishing and conserving water where our efforts have already changed the lives of 50,000 people. Watch how we’re committed to doing our part today to create oceans of change for tomorrow.
Return To Home Page

ABG making a difference by providing HPV vaccines

Cervical cancer is the second most common cancer among women in India. Through our healthcare initiative, we have supported over 45,000 girls in Maharashtra by providing HR-HPV vaccines. Watch how we’re making a difference in women’s health.
Return To Home Page

ABG’s contribution to a cleaner environment

Our recycling company, Novelis Inc., recycles over 82 billion soft drink cans annually. As the operator of the world’s largest closed-loop recycling system, the process reduces the energy required to produce new cans by 95%, making it a significant step toward environmental sustainability. Watch how we contribute to ensuring a healthier planet.
Return To Home Page

ABG empowers thousands of lives by providing solar lamps.

Through our initiative Solar Urja Lamp Udyog (SOUL), we have powered more than 30,000 villages with solar lamps. To ensure that a child’s right to education is not hindered by the lack of electricity, the initiative has provided more than 5 lakh students with solar lamps across 2,000 schools. Watch how we are transforming rural India into solar India.
Return To Home Page

ABG’s contribution to providing essential healthcare services in villages

We have delivered healthcare to over 3 lakh people through our Village Social Entrepreneurs initiative. With a network spanning more than 100 locations across Andhra Pradesh, Kerala, Haryana, and Uttar Pradesh, it empowers communities through local expertise, ensuring better access to healthcare for underserved populations. Watch how we provided villages with essential medical care.
Return To Home Page

Mr. Bachchan also Launched the Force for Good Initiative

Launched on the 15th of August, ‘A Force for Good’ initiative pledges to educate one child for each question asked, regardless of the answer’s correctness. The campaign estimates to sponsor the education of 2,000 children by the season’s end. The updates are shared at the end of every episode.
Return To Home Page
There are lesser-known backstories about the Aditya Birla Group that many are unaware of. Hence, in a first-of-its-kind editorial integration with the iconic show, Mr. Amitabh Bachchan brings these stories to life with his captivating narration style. Watch as he unveils these tales, showcasing the impactful legacy of ABG in a way never seen before.
Return To Home Page

Truly A Force for Good - ABG's Contribution in Making India Polio Free

Mr. Amitabh Bachchan narrated India’s struggle against polio, emphasizing the pivotal role the Aditya Birla Group played in the country’s victory over the disease. In the early 1990s, India accounted for nearly 60% of the world’s polio cases, making eradication seem impossible. However, the launch of the Pulse Polio Immunization Programme in 1994, with the iconic slogan “Do Boond Zindagi Ki,” changed everything. ABG’s contribution was crucial in delivering polio drops to 10 crore children, ensuring that the campaign reached even the most remote corners of the country. The relentless work of over 2 million health workers and volunteers, alongside government and global partnerships, ensured no child was left behind. On 13 January 2011, India reported its last polio case in Howrah, West Bengal, and three years later, on 27 March 2014, the World Health Organization declared India polio-free. Mr. Bachchan reflected on this incredible journey, expressing pride in India’s achievement and emphasizing the need for continued vigilance in global health efforts.
Return To Home Page

ABG's goal to transforming 300 villages into model villages

True progress happens when both urban and rural communities thrive equally. With this vision, we aim to transform 300 villages into model villages in India, ensuring access to better health, education, and opportunities for all. So far, we’ve made significant strides in 140 villages, creating a lasting impact.
Return To Home Page

ABG’s mission to restore the hearing of lakhs of children with cochlear implants

In India, 4 out of every 1000 children are born deaf, and countless others suffer from hearing problems. To address this, we provide cochlear implant surgeries, restoring hearing and hope for many children. Our mission is to empower 24 hospitals and 6000 medical camps across the country to facilitate these surgeries. Watch how we ensure every child receives the precious gift of hearing.
Return To Home Page

ABG on a mission of rural sanitation

In response to the lack of security, hygiene, and sanitation in India’s villages, we have taken a transformative step by building nearly 30,000 toilets in remote areas. By addressing a critical need, we’re helping to create a safer and more respectful environment for countless rural communities, especially for women and families. Watch how we’re restoring dignity and security by providing basic sanitation and hygiene.
Return To Home Page

ABG achieving new milestones in women empowerment

Being entirely operated by women, our Ultratech cement plant in Pune stands as a shining example of women empowerment. We have also extended health benefits to over 25,000 women and provided primary healthcare services to more than 49,000 women, showcasing a strong commitment to their well-being. Watch how we’re contributing to a society where every woman is respected and celebrated.
Return To Home Page

ABG empowering the future of India through education

Through the Aditya Birla Scholarships Program, we have supported the education of more than 10,000 children. Along with it, ABG contributes to educating more than 1 lakh children every year, out of which 50% are girls. We believe that education is the cornerstone of the nation’s progress as it empowers people and society to be more progressive. Watch how we’re fulfilling a mission to educate India. 

Return To Home Page

Superstar of the Millenium, Mr. Amitabh Bachchan Launched the Brand Manifesto Film - ‘A Force for Good’ at Prime Time Viewing Hours on Kaun Banega Crorepati

Mr Amitabh Bachchan unveiled the brand film in his iconic show on the 14th of August. This groundbreaking editorial integration, the first in the show’s 16-season history, established a new benchmark for impactful launches.
Return To Home Page

Mr. Bachchan also Launched the Force for Good Initiative

Launched on the 15th of August, ‘A Force for Good’ initiative pledges to educate one child for each question asked, regardless of the answer’s correctness. The campaign estimates to sponsor the education of 2,000 children by the season’s end. The updates are shared at the end of every episode.
Return To Home Page

Untold Stories of ABG : Brought to Life by Mr Amitabh Bachchan on KBC

There are lesser-known backstories about the Aditya Birla Group that many are unaware of. Hence, in a first-of-its-kind editorial integration with the iconic show, Mr. Amitabh Bachchan brings these stories to life with his captivating narration style. Watch as he unveils these tales, showcasing the impactful legacy of ABG in a way never seen before.
Return To Home Page

Shri GD Birla’s Role in India’s First Nobel Prize in Physics

On the 10th of September, Mr. Amitabh Bachchan narrated the story of how Dr. C.V. Raman requested ₹22,000 from Shri G.D. Birla for special equipment, promising in return a Nobel Prize for India. Shri Birla’s generosity played a crucial role in the discovery of the Raman Effect, ultimately earning Dr. Raman the Nobel Prize in Physics and underscoring Shri G.D. Birla’s significant contribution to this historic achievement.
Return To Home Page

Truly A Force for Good - ABG's Contribution in Making India Polio Free

Mr. Amitabh Bachchan narrated India’s struggle against polio, emphasizing the pivotal role the Aditya Birla Group played in the country’s victory over the disease. In the early 1990s, India accounted for nearly 60% of the world’s polio cases, making eradication seem impossible. However, the launch of the Pulse Polio Immunization Programme in 1994, with the iconic slogan “Do Boond Zindagi Ki,” changed everything.

ABG’s contribution was crucial in delivering polio drops to 10 crore children, ensuring that the campaign reached even the most remote corners of the country. The relentless work of over 2 million health workers and volunteers, alongside government and global partnerships, ensured no child was left behind. On 13 January 2011, India reported its last polio case in Howrah, West Bengal, and three years later, on 27 March 2014, the World Health Organization declared India polio-free.

Mr. Bachchan reflected on this incredible journey, expressing pride in India’s achievement and emphasizing the need for continued vigilance in global health efforts.

Return To Home Page

The Aadyam Story​

Aadyam Handwoven, a nonprofit social enterprise, is dedicated to empowering India’s artisan weavers by creating a self-sustaining ecosystem. With 70% of weavers being women, we are committed to enhancing their quality of life and preserving their craft. Watch now to learn how we are making a lasting impact on these communities.
Return To Home Page

ABG's contribution to Water Harvesting​

A drop has the power to pave the way for a sustainable future. Making this essential source accessible, we are cherishing and conserving water where our efforts have already changed the lives of 50,000 people. Watch how we’re committed to doing our part today to create oceans of change for tomorrow.
Return To Home Page

ABG's goal to transforming 300 villages into model villages

True progress happens when both urban and rural communities thrive equally. With this vision, we aim to transform 300 villages into model villages in India, ensuring access to better health, education, and opportunities for all. So far, we’ve made significant strides in 140 villages, creating a lasting impact.
Return To Home Page

ABG making a difference by providing HPV vaccines

Cervical cancer is the second most common cancer among women in India. Through our healthcare initiative, we have supported over 45,000 girls in Maharashtra by providing HR-HPV vaccines. Watch how we’re making a difference in women’s health.
Return To Home Page

ABG’s mission to restore the hearing of lakhs of children with cochlear implants

In India, 4 out of every 1000 children are born deaf, and countless others suffer from hearing problems. To address this, we provide cochlear implant surgeries, restoring hearing and hope for many children. Our mission is to empower 24 hospitals and 6000 medical camps across the country to facilitate these surgeries. Watch how we ensure every child receives the precious gift of hearing.
Return To Home Page

ABG’s contribution to a cleaner environment

Our recycling company, Novelis Inc., recycles over 82 billion soft drink cans annually. As the operator of the world’s largest closed-loop recycling system, the process reduces the energy required to produce new cans by 95%, making it a significant step toward environmental sustainability. Watch how we contribute to ensuring a healthier planet.
Return To Home Page

ABG on a mission of rural sanitation

In response to the lack of security, hygiene, and sanitation in India’s villages, we have taken a transformative step by building nearly 30,000 toilets in remote areas. By addressing a critical need, we’re helping to create a safer and more respectful environment for countless rural communities, especially for women and families. Watch how we’re restoring dignity and security by providing basic sanitation and hygiene.
Return To Home Page

ABG empowers thousands of lives by providing solar lamps.

Through our initiative Solar Urja Lamp Udyog (SOUL), we have powered more than 30,000 villages with solar lamps. To ensure that a child’s right to education is not hindered by the lack of electricity, the initiative has provided more than 5 lakh students with solar lamps across 2,000 schools. Watch how we are transforming rural India into solar India.

Return To Home Page

ABG achieving new milestones in women empowerment

Being entirely operated by women, our Ultratech cement plant in Pune stands as a shining example of women empowerment. We have also extended health benefits to over 25,000 women and provided primary healthcare services to more than 49,000 women, showcasing a strong commitment to their well-being. Watch how we’re contributing to a society where every woman is respected and celebrated.
Return To Home Page

ABG’s contribution to providing essential healthcare services in villages

We have delivered healthcare to over 3 lakh people through our Village Social Entrepreneurs initiative. With a network spanning more than 100 locations across Andhra Pradesh, Kerala, Haryana, and Uttar Pradesh, it empowers communities through local expertise, ensuring better access to healthcare for underserved populations. Watch how we provided villages with essential medical care.
Return To Home Page

ABG empowering the future of India through education

Through the Aditya Birla Scholarships Program, we have supported the education of more than 10,000 children. Along with it, ABG contributes to educating more than 1 lakh children every year, out of which 50% are girls. We believe that education is the cornerstone of the nation’s progress as it empowers people and society to be more progressive. Watch how we’re fulfilling a mission to educate India.
Return To Home Page

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